Step up your Influencer Marketing: Best Practices for 2017

Step up your Influencer Marketing: Best Practices for 2017

The book on influencer marketing doesn’t exist. The space is littered with advertisers scrambling to generate results with influencers that aren’t natural endorsers. Given influencer marketing’s frenzied growth, this disconnect is understandable. I’ve spent a lot of time in this space over the last few years and have ironed out strategies that set the table for influencers to drive successful integrations and build lasting relationships with brands. Done the right way, influencer marketing can generate serious ROI for advertisers, substantial and…

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Libertarian Ron Paul is a Genius in 2 Minutes and 47 Seconds

Libertarian Ron Paul is a Genius in 2 Minutes and 47 Seconds

I stumbled into one of my favorite Ron Paul moments on YouTube today. It’s from the November 2011 GOP Debate on the topic of exploding student loan debt. Paul takes a step back to diagnose a larger problem that most modern economist dismiss – the federal government doing too much at the expense of free market price discovery. He convincingly makes the case that the private sector is always more efficient than government. Full quote below the video. “When the government gets involved in…

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Trump Wins: Buckle up for uncertainty and turbulence

Trump Wins: Buckle up for uncertainty and turbulence

Donald Trump entered election day a 5:1 underdog but shocked the world with a profound electoral college win. He outworked Hillary Clinton down the stretch, motivating working-class middle America to hit the voting booth hard – to the surprise of all the pollsters and the media. The polls were universally 3-4% wrong because they undersampled this major demographic and it carried Trump to surprising wins in Florida, Ohio, Pennsylvania and Wisconsin. Where does this leave the market? The major indices all tanked 3-4%…

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Bernie Sanders Supporters voting for… Libertarian Gary Johnson?

Bernie Sanders Supporters voting for… Libertarian Gary Johnson?

While Bernie Sanders refuses to bow out of the race for the democratic presidential nomination, his supporters are starting to look for alternatives like Gary Johnson. A recent Bloomberg poll found that 45% of Bernie’s supporters say they will not vote for Hillary Clinton. Among that group, 40% say they’re voting for Gary Johnson. Why are they leaning that way? The two candidates line up very closely on social issues, with Johnson claiming that they agree on 73% of the…

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Follow up on Gold ($GLD) in 2016

Follow up on Gold ($GLD) in 2016

Unless you want to buy physical gold bullion or gold coins, you can look to the SPDR ETF for Gold (GLD) as an investment vehicle to gain exposure to the precious metal. Gold fundamentally IS money and has historically performed well as an asset class compared to fiat currency. With all the uncertainty surrounding the world’s economy, zero-percent interest rates gaining steam as a viable central banking strategy, and a technical breakout in the stock chart, GLD should continue to…

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Donald Trump’s Viral Presidential Campaign

Donald Trump’s Viral Presidential Campaign

I’m not writing about Donald Trump to dissect his track record as a business magnate, a political donor, or an educator. That’s been done really well across the media by NBC, The Daily Beast, and Slate, respectively. I’m writing about Donald Trump’s marketing savvy. Love him or hate him, he’s the most effective communicator we’ve seen in a long time. What’s he doing so well? Hyping his status as a Washington outsider A lack of political experience works against most candidates. Not…

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What’s up with Gold (GLD) in 2016?

What’s up with Gold (GLD) in 2016?

Gold (GLD) has been on a tear in 2016, posting a 17% gain vs a -6% return of the S&P 500. After breaking through a multi-year downtrend on February 17th, it’s continued up another 4% to $120, and looks poised to test its January 2015 high of $125.54.  Gold doesn’t move quickly and is usually range-bound, so I expect the market to digest the recent run before testing that next resistance level.   Why is Gold picking up a bid?…

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Frank Locascio – growth marketer, chart reader, retired centerfielder

Frank Locascio – growth marketer, chart reader, retired centerfielder

Did you know that the word “stocks” appears in Google searches 3x as often as equities? I’ll take all of those long-tail terms. If you’re looking to connect, here are my social profiles. Full-time I work as an affiliate manager at a prominent startup in New York. I was hired as employee number 30 and we’re now over 450. We’ve gone on a memorable customer acquisition binge the last few years. I’ll write about it one day. Frank Locascio Linkedin Frank Locascio Twitter