So I work at DRAFT – a fantasy sports company. We run daily, weekly and season-long fantasy leagues for football, basketball, baseball, hockey and golf. My role there is on the marketing side where I run a few of our paid marketing channels like Facebook and Apple Search and help out with the affiliate and partnership side as well. We run a lot of offline advertising, and we like to track which ads work and which ads don’t work so we…
The book on influencer marketing doesn’t exist. The space is littered with advertisers scrambling to generate results with influencers that aren’t natural endorsers. Given influencer marketing’s frenzied growth, this disconnect is understandable. I’ve spent a lot of time in this space over the last few years and have ironed out strategies that set the table for influencers to drive successful integrations and build lasting relationships with brands. Done the right way, influencer marketing can generate serious ROI for advertisers, substantial and…