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Top Crypto Movers 1/30/18: Revain (+43%), Dent (-22%)

Top Crypto Movers 1/30/18: Revain (+43%), Dent (-22%)

Another bad day for crypto with the overall market sliding on news of Tether’s subpoena. 96/100 crypto assets are down over the last 24 hours, overall around 11%.

Revain

Today’s big winner was Revain, jumping into the top 100 with volume coming from Kucoin, BTC-Alpha, and Cryptopia. It currently sits at a $290M market cap, good for 79th overall. Revain promises to bring accuracy and accountability to the online review world by introducing strict KYC for reviewers and transparency through blockchain. They plan to incentivize reviewers with tokens for submitting quality feedback for their online purchases and product experiences.  No real news broke today – but the price surged despite sharp declines throughout the crypto world.

Dent

Amongst today’s losers – and there are many – today’s biggest decliner was Dent. Dent has set out to revolutionize mobile data. They want to enable P2P transactions where users buy, sell and gift data to other people at will. That would mean no roaming or surcharges. If successful, Dent would dramatically pressure the profit-margins of major telecoms and service providers.

It’s a big idea that was rewarded by investors to the tune of a $1B+ valuation just 3 weeks ago, but the hubris has died down and the market cap has receded down to $340M.

Top Cryptocurrency Movers: GAS (+38%), WAX (-15%) 1/29/18

Top Cryptocurrency Movers: GAS (+38%), WAX (-15%) 1/29/18

Overall cryptocurrency market cap was lower 4.6% on the day, sinking from $598B to $570B. The biggest gainer amongst the top 100 was GAS (+38%) while the biggest loser amongst the top 100 was WAX (-15%.)

GAS (+38%)

GAS is the currency used to process smart contracts on the NEO network. GAS has taken off in lock-step with NEO over the last few weeks, as NEO has bucked the wider crypto trend soaring from the 20th largest crypto asset to the 6th largest as the rest of the market has declined.

The NEO founding team is hosting their annual NEO DEVCON event in San Francisco tomorrow, and this spike may be in anticipation of an announcement.

WAX (-15%)

WAX is a potential solution to P2P digital microtransactions, especially related to skins and other assets in gaming.

It has continued its downtrend today – sinking to -44% for the week. This move appears strictly technical as the price has dipped violently below major moving averages.

For frequent updates, follow TopCryptoMover on Twitter.

DRAFT Promo Code

DRAFT Promo Code

So I work at DRAFT – a fantasy sports company. We run daily, weekly and season-long fantasy leagues for football, basketball, baseball, hockey and golf. My role there is on the marketing side where I run a few of our paid marketing channels like Facebook and Apple Search and help out with the affiliate and partnership side as well.

We run a lot of offline advertising, and we like to track which ads work and which ads don’t work so we know what we need to do more of and what we need to pull back from. To track offline channels, we use promo codes.

Use the promo code BESTPROMOCODE on DRAFT.com.

The issue with advertising promo codes to solve your attribution problem is that it creates a new attribution problem.

Users have a tough time remembering promo codes they hear in advertising, so when they go to sign up for your product and see the prompt to enter a promo code, they go search Google for one. If you have affiliates that create content about your product, they’ll rank for your branded terms like what we see for DRAFT Promo Code. We pay these affiliates for referrals, but we want the referrals we’re paying for to be truly incremental and not siphoned off at the finish line.

There are a few ways to attack the issue and capture more of your branded traffic, but it essentially comes down to disallowing the behavior through your affiliate terms or contracts and flat outranking the affiliates for the desirable terms.

At DRAFT, we’ve built a page to capture DRAFT Promo Code search traffic that gives our best sign-up offer. You’ll get a free $3 Entry on your first deposit and a money back guarantee on your 1st entry.

You can also use promo code DPC2018.

It’s a genuine offer, and the strategy to rank for the term works. Users are happy to sign up directly through us as long as they know they’re getting the best deal.

 

DRAFT Reviews and Promo Code

DRAFT Reviews and Promo Code

DRAFT App Reviews and Promo Code

So you’re thinking about signing up to play some fantasy sports with us on DRAFT.  

Awesome.

Are you on the fence? Do you want to see what people are saying about us? Are you looking around for the best promo code?

You’re in luck.

We’ve rounded up reviews from 12 of our best users and have a secret promo code to help you get the best sign up offer.

Psst…the promo code is DRAFTREVIEW. You’ll get a free $3 entry and a money back guarantee.

Without further adieu, the reviews:

“Best Daily Fantasy App. I’ve played a lot of Draftkings and Fanduel so I was skeptical on trying Draft, but it is by far the best daily fantasy platform.

Drafting a team instead of using a salary cap is a lot more fun because everyone has a different lineup and it’s way more exciting.

Customer service is available within minutes any time of the day and they go above and beyond for you.

I’m withdrawing my Draftkings and Fanduel account to solely play Draft. Thanks for creating this.

-AmericanxMade

 

“Way better. Season long guy converting to DFS and it’s perfect.

-Raymond Crawford

 

“Easy to use. Quick. Strategy based. Much higher chance of winning than the other daily fantasy sites.

-John Supon

 

Fun, fast, fair, easy to use, and even easier to win!  Been playing at DK for years. I won’t be going back!“

-Jeff Dalby

 

 

“Just awesome! Wanted to say that this is absolutely my favorite way to play dfs for any sport. Don’t need a big cash flow and odds of winning are way better than any site out there.

The main reason, tho, is Draft’s customer service. If you ever have a problem, which you most likely won’t, it will be taken care of probably before you even have to contact them. Basically, just wanted to give a 5 star rating and how much I enjoy this app!”

-Esnook44

 

 

“Favorite site of all. I have played fantasy sports for 20 years. Been playing these money sites since they started. Played sites that aren’t even in existence anymore.

THIS is my favorite! By a ton!!!

You not gonna win a million dollars but I’ve been playing regularly for years. Won a few hundred a few times. But this is fun. This takes the most fun thing in Fantasy sports-drafting- and combines it with a chance of actually winning.

I never watched an NBA or NHL game before Draft. I’m 52 years old. But I watch now because of Draft.

Playing $1 in a league in a sport you know little about and still have a chance to win is more exciting than it seems. There are also games where you can play the big money and tournaments. You can create a draft and play for free against friends and family. There is nothing to not like about this site. So many options. I love it.”

-KingfishRich

 

 

If you’re a casual player, stop donating to the sharks who do Draftkings and FanDuel for a living. Draft is much more fun, easier to do, and you have a much better chance of actually making money.

-Mikedc10

 

 

“Wow! What a difference! The game we’ve all been waiting for. You don’t have to be an expert to win at this site. Not just win but triple your money vs the other site that requires a salary cap. No more checking on the bottom 5-8 players and guessing how many minutes they will play or hope for an injury so your $3,000 player gets extra playing time.

If you love sports and you love beating someone one on one then this is the game you have been looking for. Extremely fair, fun and full of skill choices to say you are better than most on any given night. Thank you DRAFT for making this game of skill so all players can play and win. Not just the players that are putting $10,000 a night in every night. Haven’t played the other sites since starting this in October. Can’t wait to play DRAFT Baseball, although Basketball has been very very good to me.”

-n2skins

 

 

“Best App Ever. I Have now officially replaced DraftKings with this app. Draft is hands down the best. I picked a player and it sent me a message that said “This player has been ruled out for tonight” you may go and swap that player”!!!! WOW, What a user friendly concept.

I’ve won more money in two days on this app than 6 months of DraftKings BS. Keep up the Great Work Draft.”

-Matt Beown

 

“I love playing on this app it made DK and FD step their game up. This is the way Daily Fantasy Sports is suppose to be played. In addition to any problems I have had they have always displayed excellent customer service and has solved it in a timely matter. Keep up the good work.”

-DL11

 

“A total game changer.  In my opinion, the best DFS site on the planet. I can’t say enough good things about this app or the way it is run by the people who run it. 10 out of 10!”

-Gordon Boynton

 

Best DFS on the market, why? Customer Service that’s why.

“This DFS concept is so great. The snake-draft. It’s fast, you’ll be in a draft within minutes of choosing a competition. This new concept of DFS using snake-drafts is kickass.

DraftKings and FanDuel competitions get old and boring with the salary-cap format. I’ve been playing DFS for quite some time now, many years, and I’ve been waiting for a snake-draft concept to come into play, well it’s here! When compared to DK and FD I’ve made more money, maybe even 10 fold, based on the snake-draft concept. I’ve won or placed in approximately 50-75% of all competitions entered.

You have total control over your team and you don’t have to worry about salary -caps! You can have anyone on your team (as long as they’re not drafted before you!) so that you can have an All-Star team with Antonio Brown, L Bell, Tom Brady, Gronk, all on the same team!

They also have so many different game modes like H2H (my favorite), 3-10 team drafts, and the awesome Dream Team. Their tournaments are super kickass.”

-Eriktamu

 

And that’s a wrap!

Go ahead. Sign up with promo code DRAFTREVIEW and get out best offer!

Influencer Marketing Best Practices: What I learned working with Athletes for FanDuel

Influencer Marketing Best Practices: What I learned working with Athletes for FanDuel

The book on influencer marketing doesn’t exist. The space is littered with advertisers scrambling to generate results with influencers that aren’t natural endorsers. Given influencer marketing’s frenzied growth, this disconnect is understandable. I’ve spent a lot of time in this space over the last few years and have ironed out strategies that set the table for influencers to drive successful integrations and build lasting relationships with brands. Done the right way, influencer marketing can generate serious ROI for advertisers, substantial and sustainable income for influencers, and deep engagement with brands and influencers that audiences care about.

How can influencers make it happen?

  1. Use the product.

Authenticity is crucial, and influencers can establish it by telling personalized stories about the product.

  1. Promote relevant products.

Introducing relevant products builds trust with the audience. Over time, they’ll develop the habit of engaging with the brands because they’re consistently relevant to them. Advertisers will get great results working with influencers with that level of engagement, and will look to extend those relationships long-term.

  1. Educate concisely.

The audience is listening, and they want to know why they should use the product introduced. Get to the core of the product’s value proposition and make sure the audience knows what it’s all about within 30 seconds or risk losing their attention.

  1. Create custom content.

Strive for native integration and personalized promotions. Something as simple as a co-branded landing page signals a deep level of integration and reinforces the connection between the brand and the influencer.

  1. Demo the product live.

Walk the audience through the experience and visually drive home all of its benefits. Really highlight the best aspects of the product.

  1. Make a smart offer.

Make an offer that capitalizes on the strengths and interests of the audience. Do they go crazy for free things? Offer a free trial. Do they love competing with each other or the influencer? Host a private event. Do they want experiential prizes? Give them a chance to win a trip to a relevant event just for signing up.

  1. Prove it.

Digital brands are data-driven and careful with their budgets. It’s common for them to run small trial campaigns and push for performance compensation models like cost per action (CPA) or revenue share. If an influencer loves a product, they should be flexible to prove their value to the advertiser before locking in to a long-term deal. Be flexible at first, and learn from a trial window and establish a track record if the brand has cold feet.

To illustrate here are some of the sponsorships I ran at FanDuel:

When Wiz Khalifa posts on social media, he’s straight to the point. Why break from that for his endorsements? We didn’t. And despite the lack of information, this post worked very well.

Chris Paul promoting fantasy football? Why not. Especially when he’s got a great picture playing quarterback in street clothes.

Antonio Brown’s on fire as the league’s best receiver. He’s a bold personality so we used a bold picture from a bold photoshoot.

Michael Vick personalized his ad with a short video calling out his fans to play in his league and topped it off with a laser pass down the field.

Floyd Mayweather has a lot of expensive toys and his fans (and haters) gawk over them constantly. In our ads with him we went with more of the same, using aspirational imagery with the allure of big cash prizes. Killer combo.

Want to talk to Frank? Add him on LinkedIn.