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Category: marketing

Facebook Ads Review: Uber

Facebook Ads Review: Uber

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Uber Facebook Ads Overview Uber had lived a charmed existence until its breakneck growth and mostly ruleless company culture caught up with it in 2017. The world’s most valuable startup has since shuffled its leadership, messaging and branding in hopes of “growing up”, as it stabilizes its core business and reputation. The reshaped branding and messaging has been apparent in their TV advertising strategy, where they apologize for past sins. New CEO Dara Khosrowshahi is placed front and center in the…

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Drafts on DRAFT with Drafts

Drafts on DRAFT with Drafts

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Fun piece of content for the DRAFT blog. We celebrated opening day with a few beers and a live snake draft. I’ll set the under / over on the usage of the word “dingle dong” at 1 1/2. Will my Yankee stack work out?

Facebook Data Stories

Facebook Data Stories

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Facebook users give Facebook broad authority to track their internet activity. Most major sites have the Facebook Pixel installed, which helps the site leverage its own visitor data to more intelligently advertise on Facebook. Facebook also uses that data in all sorts of ways. They map behavior by categorizing the sites visited, by purchase and transaction history, by what kind of apps a user installs. Facebook then anonymizes all the data and sells it to advertisers looking to find new…

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SEO for dummies

SEO for dummies

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What are the no-brainer steps to getting your website to rank? Create Content Create text-based content early and often. Google likes freshness and will reward your website when new words and pages appear frequently. Make content around the keywords you want to rank for. If the content is good, the next section becomes infinitely easier. People will share your content if it’s valuable, earning you valuable backlinks and traffic. Not rocket science. Backlinks Google likes when other websites link to…

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