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Facebook Data Stories

Facebook Data Stories

Facebook users give Facebook broad authority to track their internet activity. Most major sites have the Facebook Pixel installed, which helps the site leverage its own visitor data to more intelligently advertise on Facebook. Facebook also uses that data in all sorts of ways. They map behavior by categorizing the sites visited, by purchase and transaction history, by what kind of apps a user installs. Facebook then anonymizes all the data and sells it to advertisers looking to find new…

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